Korean Wave

The Influences of Korean flourish on Vietnamese Y show uph During the root deuce decades of the 21st century, the Korean curl up has spread to umteen a nonher(prenominal) countries around the world, including Vietnam. The Korean wind had a profound run on the psychology and interests of the Vietnamese vote downulation, particularly the younker. Therefore, the study titled The Influences of Korean drift on Vietnamese Youth overtake find out the set up of the Korean quiver on materialization battalions behaviors.On the other hand, the study in addition economic aids Vietnamese enterprises gain much than ensure about the success of this phenomenon so that they ar able to take advant get along with of these subjects on their channel, which targets Vietnamese customers. Overview about Korean Wave In the last two decades, the Korean shiver has earned a very considerable normality in many countries around the world. Following the initial rushing of interest in Korean telly capers and popular unison, instantaneouslyadays all things make in Korean ? from food, movies and dances to appearance and flargon ? are quite the rage.The Korean wind is establishing itself as a global phenomenon that has already washed everywhere East Asia and is now r to each oneing the shores of Europe, Latin the States and the spirit East. Korean Wave in the man The Korea Tourism Organization conducted an online survey of 12,085 non-Korean visitors from 102 countries on its website from May 11th to May 31st, 2012. The questionnaire, which include seven questions related to Korea, had been provided to the interviewees in incompatible languages to see what makes the foreigners interested in the Korean quiver.The survey conducted asked the interviewees to select an item of the Korean fluctuate that interested them the most(prenominal). The results showed a unretentive much than 53 per centum of 6,447 respondents picked K-pop. This was followed by TV loosenesss with 33 percent, films with six percent and others with seven percent. By age group, 49 percent of the respondents were in their twenties, followed by those in their thirties at 18 percent, teenagers at 17 percent and those in their forties at eight percent.The survey showed that, equivalent a shot the Korean curl has been spread not except in Asia tho in addition around entire world from Asia to Europe, from America to Oceania and it is continuing to spread worldwide, where it is being consumed by an increase in global audiences. to a greater extent classically, most of the attracted nation are in their 20s and teenagers who are enthusiastically consuming the images and messages offered by the Korean wave. Korean Wave in Vietnam Since the government of Vietnam and South Korea established an authorised diplomatic descent, the Vietnamese audiences hold back more than come acrosss to enjoy Korean dramas.E fussyly, during the final age of 20th century, man y Korean tv set series were introduced in Vietnam through the deepen refining programs or promotional products offered from huge economic Korean groups. These films like xanthous Daisy (1997), First Love (1999), Winter Sonata (2002), precious st bingle in the Palace (2003), brought a saucy feeling to the Vietnamese audiences and were in addition the stolon of all step of the Korean wave first base in Vietnam.Moreover, this stage in like manner apothegm a rapid development of discipline technology and mass media that made this wave closer to the audiences, especially the youth in the midst of 13 and 22 yrs obsolescent who were attracted easily more than other age groups. In the new years, taking wages of dramas fame, the Korean wave has been expanding to Korean harmony and behavior that has do an overwhelming heathen tendencies up to now. Three Main Aspects of Korean Wave on Young extension Korean DramasDuring the last five years of 20th century, the Vietnam ese dramas became boring because they were influenced potently by the traditional viewpoints in society. In contrast, at this time, the first appearance of the Korean dramas with romantic love, complication in family relationship help the Vietnamese audiences be more satisfied with their diversion needs. In addition, with the similarities in enculturation as tumesce as the development of the mass media, Korean dramas spend a penny been accepted easily and have find more popular in Vietnam.From the decision of our survey about the favorite movies, which was researched from 75 five-year-old people belonging to the 13-21 year olds in Ho qi Minh City, the education was described by the pie chart infra pic As the chart shows, more than 30% of the interviewees pick Korean drama as their favorite film that in any case occupies the largest trigger in the chart. Following that, Chinese drama and European & Ameri finish movies account for 23% and 25% respectively. The two last se ctors are Vietnamese drama and the others with the figures being 11% and 10% respectively.From the information above, it keep be intelligibly observed that Korean drama is now dominating major help of tender Vietnamese audiences and it leaves strong influences on their lives. One of the most important reasons make the youth interested in Korean dramas is the splendiferous appearance with the familiar form being the hand near boys and fair girls with their staring(a) make-up. In addition, most of the characters endlessly garments in dashing clothes with hairstyles that not only attract the three-year-old multiplication to the content of the film save besides acquire the fashion waves in reality.Another side, Korean dramas are generally consistent with the psychology of young people. To be more specific, sooner of some love stories with unhappy endings, the recent Korean films such as Boys over flowers, Dream High, Youre picturesque focus on the honest emotions of eminent school students with many funny and evoke details but not less(prenominal) romantic. Finally, an important point of Korean boob tube series is the introduction of Korean culture, especially cuisines. concord to Huang Kim Chi, one of the traditional Korean foods, has become a sic accompaniment of the betrothal of Korean TV dramas (2009, p. 26). In this way, these films lead young viewers to the content of the films as well as make the singular about them. Korean Music afterwards the signifi brush asidet success of dramas, the Korean wave has continued expanding its influences on the young Vietnamese multiplication by the appearance of Korean medicine, also known K-pop as throw together Hyunjoon (2009) states As the danceable rhythm and crafty melody realizeed by good-looking utterers and groups brush across East- and Southeast Asia, Korean pop music has become one of the briny components of the so-called Korean Wave (para. 2).According to our conclusion in a surve y of 75 young people in Ho Chi Minh City, it throne be clearly seen that the interest train in Korean music occupied a minority of the total interviewees. pic As regards details, 35% of young respondents picked K-pop as their favorite music. This was followed by European & American music with 27%, Vietnamese music with 21%, Japanese music with 11% and others with 6%. The results above shows that K-pop dominates the music market set up of the Vietnamese youth delinquent to some reason below Firstly, Korean call options always fulfill the tastes of young audiences with their propellantal melodies.In addition, with the joyful voices and ear-catching rhythms, these songs overcome the barriers of language in order to become closer to young listeners. Secondly, Korean songs also attract young peoples attention to their complete(a)ive tense images. To be more detailed, handsome boys and beautiful girls who have headmaster dancing skills perform most of the music exposures. Bes ides, these clips are conservatively combined with the effects from the rich lights to create the bright picture. That is also the reason why the song Gangnam Style by PSY becomes known and creates a new Korean wave up to now.According to the BBC, PSY became the first South Korean artist to hit bit one on the UK music charts and his song became the first Korean song to reach none 1 on YouTube (October 31st ,2012) Finally, an important element contributing to the success of Korean songs is the content or message from the video clip. Actually, these stories affect the Vietnamese music market because they may be so colorful and expert of energy or may be so sad with a lot of tears by some love stories which the main actor or actress gets cancer.Take the Single Chuyen Nhu Chua Bat Dau of well-known singer My Tam as an event of this. This song is also a sad stage following the Korean style and it touches the wagon of the youth lightly. My Tam is very flip when choosing this so ng to register with Youtube and she became the first Vietnamese to be an official partner of YouTube (Tuoitrenews, idealistic 2nd, 2012) Korean Fashion Fashion, which affects everybodys lives by getting them involved in something has become an inevitable part of young people.Gradually, Korean fashion is one of the strongest elements, which affects remarkably to the youth. According to survey about the fashion styles from the poll of the youth, Korean fashion was the most popular style, accounting for 93% of the overall interviewees. It was followed by Vietnamese fashion with 34%. Obviously, overcoming the culture barriers in modern society, the upward purport of Korean fashion has penetrated deeply into the lives of many young Vietnamese. A reality has shown that in the streets of Ho Chi MinhCity and Hanoi, fashion cognizant young Vietnamese have adopt the darker makeup colors, thinly shaved eyebrows, body-hugging clothes, and square-toed shoes of Seoul fashion (The Russia Jou rnal, Jan. twenty-fifth 2002, p. 33). pic Besides, the youth seem tobe more fashionable and want to please each other, stars of such dramas have become burnished idols in those nations and fans there emulate the fashion, hairstyle or makeup of Korean stars (Hyundai heavy industries idea on pop culture, 2004).To clarify, most of young people love the Korean fashion style due to its popularity and authoritative fashion trend. Moreover, another reason that convinces the level of explaining the fashion choices is that the Korean fashion style suits their styles and helps them express their personalities. In addition, Korean fashion has many similarities with Vietnamese fashion with 40% and 28%, respectively. Subsequently, 10% of young people are interested in the Korean fashion style because they want to be like their Korean idols. pic The Positive and negatively charged Influences of Korean WaveObviously, these analyses above indicate that nowadays, the Korean wave leaves significa nt impacts on the Vietnamese people in general as well as the young generation in particular including some(prenominal) decreed and negative aspects. Positive Influences Through admiring the Korean stars in dramas and music as well as for their fashion styles, Vietnamese youth can not only retaliate their own entertainment needs but also learn beautiful and fashionable queueing styles, smart and educated behaviors from their Korean idols in the films. Another positive effect is a reduce of Korean stars willing be able to ecome shining mirrors for the Vietnamese youth due to their efforts in both entertainment and education. Take Kim Tae Hee, a beautiful actress is famous not only for her professional performance but also her estimable academic achievements, as an illustration of this. She always topped the class with a perfect G. P. A during the period of high school. later graduating, Kim Tae Hee continued her studies at Seoul University, the most prestigious University in Korea. Negative Influences The Korean wave has spread rapidly passim Vietnam without selecting to be suitable for the Vietnamese tradition.This promoter that through this wave, the majority of young generation gradually forget Vietnamese culture. In recent years, many young couples take wearing Hanbok, the Korean traditional dress in their weddings, to Ao dai, the Vietnamese traditional dress, for example. In addition, they also try to memorize the information about their favorite stars instead than the celebrities of our surface area Another significant drawback that should be celebrated is that a group of young people have an excessive devotion to their idols, which exceeds the grateful limits of Vietnamese culture.Moreover, a large number of young people spend in any case much time and money on dressing up and applying make- up like the Korean style, and hunting for clothes, which are rather similar to their idols. The consequence is the appearance of unbefitting fashion styles and hairstyles everywhere, especially in the giving cities. Opportunities from Korean Wave in business The Korean wave brings positive images that become a transporter of other Korean products such as technologies, fashions, cosmetics, tourism and entertainment services.Based on the influences of the Korean wave, Vietnamese enterprises can apply some effective strategies in Vietnam. The first dodge is the collaboration with Korean stars for marketing and development of the products in Vietnam, victimisation Korean idols as models for publicizing products, for example Lee Min Ho performing a role in advertising Lotte Pie and Jang Dong Gun modelling for Close Up toothpaste. By retention some events in Vietnam and connecting stars images with product concepts, producers can increase the demand and interest of Korean fans, then they can increase the employment and revenue.The SoundFest Music Festival on April 14th, 2012 was a very successful event sponsored by Samsung and C oca green goddess. Instead of buying tickets at a high price to satisfy their passion for seeing Big hit the hay a well-known South Korean pop band, fans also had chances to go to the festival free if they won the promotional consider from Samsung and Coca Cola. Korean fans found a code under Coca Cola bottle caps or sent the IMEI number of Samsung phones to get the tickets. Besides increasing the revenue, producers also upgraded their image and value in their market.The s strategy is that companies can take full advantages of this wave to trade on fashion and cosmetic products because the image of Korean actors and singers importantly affected the youths expending tendencies. The local distributors can import Korean fashion and cosmetic products to put up for sale in the Vietnam market. Besides that, they should also consider purpose and producing fashion products with the Korean style so that they can lucifer the youths taste. The third strategy is to develop tourism bund les designed for Korean fans.Tour packages that combine concerts, shopping and sightseeing help tourist not only figure the Korean entertainment effort well, but also can visit the marvellous places and studios in the dramas, such as the carbon mountain in Sonata Winter and the palaces in Dae Jang Geum. The reality has shown that Vietravel Company cooperated with Korean communicate to make the Korean tour package in August 2012, which combines some special activities on music festival and travel tour. This is a shinning signal for cooperation between Korea and Vietnam in tourist industry.The forth strategy is designing restaurant and coffee shop with Korean styles. Although the prices at the restaurant are expensive, the youth willingly spend their money on enjoying special Korean food. The youth can find Korean entertainment, such as movies and music discs, posters of famous singers and actors and the lasted fashion magazines, in these coffee shops. This is also a place to ex change cultural things, the Korean fans can share information and open a club for practicing the Korean language.The Korean wave may bring many opportunities to Vietnamese enterprises so that if they can catch the chance and understand the wave well, they can have wise strategies to develop their businesses in the future. coating The result of our survey of 75 young people in Ho Chi Minh City about the influences of the Korean wave on Vietnamese youth proves over again that the Korean wave not only spreads around the world but also has a direct impact on Vietnamese youth, especially from three elements drama, music and fashion.Besides that, we can also find out the concrete psychology and interests of the Vietnamese youth for business strategies. Therefore, the Vietnamese policy makers are able to make reasonable policies to go on the development of the Vietnamese entertainment industry. This creates the dynamic to propagandize Vietnamese art and culture around the world to bring more profits for the Vietnamese entertainment industry. On the other hand, the Vietnamese entertainment industry can benchmark the Korean wave to reach around the world so that we are able to create a same phenomenon in the near future.